Feb 17 2020
פברואר 17, 2020

UX Salon – Behavioral Design UX

  • 9:00 AM
  • WeWork Hazerem, 10 Hazerem st, Tel Aviv

A full-day workshop on using Psychology to design your users’ behavior. With Dr. Liraz Margalit..

User Behavior – and how to form it – is the most significant knowledge for practitioners these days. If you’re interested in understanding and shaping how your users behave, a Behavioral Design workshop is a fast and impactful way to help your team start hacking user behavior.

This workshop helps product and UX professionals learn to use Behavior Design techniques to maximize the benefit for both the user and the business.

What will you learn?

Behavioral Design – Increase Conversion Rates. Apply the principles of behavioral economic to the design of your product or service, so that people will be motivated and persuaded to take specific action.

Designing for Emotions – Design products, apps and websites that match how people think and behave. Learn how to target for specific desired emotion.

UX Psychology – Understand the psychology behind what drives user behavior and how to build products to cater to core human needs.

Who is it for:

This workshop is designed for individuals seeking to deeply understand the motivations and biases behind users’ behavior and decision making processes. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind.

This workshop will empower you with:

  • Detect users’ internal needs and the efficient ways to bridge between them and our goals.
  • Learn how to drive engagement and boost user motivation.
  • Real world examples of validated techniques from the Behavioral Design Toolbox
  • Practical ideas and hypotheses to run experiments on your product or service.
  • Read More

The common belief about product design is that you need to provide your users the freedom to make decision but the opposite is true – you need to design their decision path to fit with your goals.

Dr. Liraz Margalit